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Conversion Strategy












                D2C                                                         WEBSITE                                                     UPSELL

                MARKETING                                                   CONVERSION                                                  STRATEGY


                CAMPAIGN                                                     Convert customers                                          Maximize RPO by

                                                                             to subscription                                            promoting ancillary

                TV                                                                                                                      products such as:



                Radio                                                                                                                   Shave Gels



                Social Media                                                                                                            Creams



                Digital Media                                                                                                           Soothing Aftershaves
                                                                            RETAIL

                                                                            DISTRIBUTION                                                Product Extensions








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