Page 104 - Powerlist 2020

WHY WE

PARTNER WITH

THE POWERLIST

With PwC announced as the new gold sponsor of the Powerlist, what made
them decide to take on the role and what do they expect to achieve from it?

wC and Powerful Media have
signed a deal that will see
Pthe professional services firm
become gold sponsor on both the
Powerlist and the Powerlist Black
Excellence Awards for the next 36
months. It is the first time PwC have
taken on such a sponsorship, so what
exactly are they expecting to gain from
the relationship?
Laura Hinton, Executive Board
Member and Chief People Officer,
explains: “At PwC we are transforming
our business to become the leading
tech-enabled professional services firm.
“The services we provide to clients,
who we recruit to provide them and
how they are provided is changing
rapidly and in this context we need to
work hard to make ourselves attractive
to those who might not consider
working with or for us, be they potential
clients or employees. Working with
Powerful Media is one of the many
investments we are making to ensure
we realise our diversity and inclusion
ambitions which are fundamental to our
business success.”
Powerful Media, publisher of the
Powerlist and host of the Powerlist
Black Excellence Awards, stands for
the promotion of excellence in the
African, African Caribbean and African
American communities of the UK. “PwC
promotes an inclusive culture within the
firm. It’s potentially a marriage made in
heaven,” says Michael Eboda, Powerful
Media’s CEO and Founder.
“We initiated discussions with PwC
quite a while ago and we realised quite
quickly that their brand values tally with
ours,” he says. “After that, it was just
“Delighted”: Tunji Akintokun, Director about doing a deal. This is going to be

104 Powerlist 2020