Page 132 - Powerlist 2020

BARBADOS
Home to fine rum, world

class hotels...and Rihanna

POWERLIST Barbados has traditionally sought the typical sunseeker and holiday

maker from Europe and America, but the ever-evolving tourism
T R A V E L S P E C I A L industry calls for ever-evolving destinations, and the African diaspora

has increasingly become a conscious target. By Brenda Emmanus

arbados is littered with some island their second home. But if you are Programme, which can be found at
of the best diverse eating simply there for a first-class vacation, www.barbadosfamilyandfriends.com
Bexperiences – from renowned there are a number of destination For decades, the diaspora has
fine dining restaurants including The management companies on the island demonstrated loyalty and patriotism
Cliff, Tides, Tapas, Cin Cin, Champers offering premium VIP services – namely by sending friends and family to visit
and Lone Star to less informal eateries Platinum Services, Blu Isles and St the island. Barbardians abroad are
and the world-famous Oistens Fish Fry James Travel. considered key ambassadors for the
- the ‘must do’ Friday night experience The Barbados Tourism Marketing island and have served as an extended
combining food, music, fun and Inc (BTMI) has remained committed arm of the tourism sales force.
rum-infused frolics. to working closely with the diaspora But while Barbados natives who have
No doubt helped by Rihanna, Simon community. This has been achieved immigrated elsewhere have proved
Cowell and their famous friends, through supporting various events invaluable in bringing a constant flow
Barbados has long proved a favoured and also incentivising members of of visitors to experience their home,
destination for the rich and famous, the diaspora community through there is no question that one of the
with some making this Caribbean the Barbados Family and Friends biggest assets to tourism has been the

132 Powerlist 2020