Page 136 - Powerlist 2020

VIVAMAYR

DESTINATION

POWERLIST
DETOX
T R A V E L S P E C I A L

Inside the cult Austrian health retreat beloved by the likes of Naomi
Campbell, Jourdan Dunn and Pat McGrath. By Selina Julien

ith Lake Wörthersee and the and shakers, Russian oligarchs and growing sector of travel, the market is
rolling Austrian mountains entrepreneurs fork out thousands of now worth more than £400billion. With
Wproviding the perfect pounds to check their egos at the door retreats opening at a staggering rate
backdrop as super cars whizz around to endure the strict, results-driven detox. across the globe it takes something
the tiny town, this scene wouldn’t look The only hint of its high-profile special to be able to lure the A-list.
out of place in a James Bond movie. visitors is the fleet of blacked-out Step forward the flagship Vivamayr
Unsurprisingly this discreet location chauffeur-driven Mercedes arriving at (its younger sibling is in Altaussee and
in Austria’s Maria Wörth is home to the pristine clinic and the slew of familiar there’s a day clinic in London’s Harley
Vivamayr, the world’s leading luxury names in the guest book, as they all Street) that has received cult status
medical detoxification retreat. blend into a sea of anonymous fluffy among those in the higher echelons
It has long been renowned as white bathrobes once inside the state- of society, and its repeat visitors are
the go-to place where Hollywood of-the-art resort. testament to its success.
stars, supermodels, Nigerian movers With wellness tourism the fastest- One devotee was checking in for the

136 Powerlist 2020