Page 40 - Admired companies 2020

the
10

Admired
Companies
to Watch
2020

Denisse Goldbarg
COO

Helping Businesses

Leverage the

Power of Mobile

Messaging

ith a mission to provide worry-free messaging Throughout its journey, the company has invested in
Wby delivering every message from businesses to its technology and people to ensure mGage delivers
their customers swiftly, reliably and securely, mGage bestin- class services. mGage is at the forefront of
was formed. the industry and is a critical partner to large brands
who want to leverage mobile to engage with their
It all began in 1999, when Air2Web was established customers.
as a wireless application service provider in Atlanta,
Georgia. Its objective was to provide mobile There are over 5 billion people around the world who
marketing solutions to brands wanting to connect with can send and receive SMS messages (latest figures
their consumers via mobile devices. Over the years, 2018—GSMA). It’s important to know that SMS
the company grew through a series of mergers and is still a relevant and growing channel even with
acquisitions, including its European affiliate entity other messaging apps emerging in the marketplace.
in London, as well as entities in other geographic According to MobileSquared A2P (Application-to-
locations. In 2014, the company was rebranded as Person) SMS is set to rise to 2.8 trillion messages by
“mGage,” and the following year it was acquired by 2022.
its parent company, Vivial Networks LLC, and this
is where the story of mGage continues. Today, the mGage enables brands to send high volume time
company is recognized as one of the largest domestic sensitive, transactional, and promotional messages
and global mobile messaging providers, delivering across key messaging channels, including SMS,
over 1 billion messages monthly. RCS, MMS, and Push. mGage also provides mobile

40 January 2020