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community-based learning, and our all-in-one e- important advancements in inclusive design being
Learning authoring tool, dominKnow provides a made in other web-based media, we embraced the
number of unique features to the market such as same revolution and aligned dominKnow | ONE
multiple authoring types for traditional and responsive with accessibility standards like WCAG. The result
design, cross-platform software simulation, an is an even more comprehensive tool. Being the first
adaptive authoring interface to meet the needs of with these changes wasn’t easy, but they’ve proved
different skilled team members, and so much more. to be the right choices. More recently, we’ve fully
embraced xAPI to empower learners to fully utilize
Surprisingly, another unique aspect is we use our the standard with no programming required and have
products to create all the training content and support quickly become the leader in this area. Our whole
material for our product. You would think that would mantra is based on learning and the opportunity to
be the norm in this industry, but we are an exception. always be growing, following that with the changes in
If you’re looking up information in our product guide technology, and the market is fundamental.
– it was made in our tool. If you’re working through
the activities in our training guides – it was made What are the company’s future aspirations? What
in our tool. If you’re searching for lessons on our strategies are you undertaking to achieve those
community site – it was built upon our tool. goals?
What marketing activities do you implement to After 22 years, in the industry, dominKnow is in this
reach out to your potential customers? space for the long run, we don’t see that changing.
We’re still excited by the possibilities technology
We value getting involved within the community can bring to the power of learning to better people’s
online and face-to-face. Attending and hosting lives. We have continued to increase the spectrum
events and industry-geared conferences has always of our content solutions, adding off the shelf fully
been a great way to connect with peers, partners, editable content to get people started and a searchable
and customers. The value we get from the industry community of knowledge, Clarofy, that enables
events has even inspired us to create our outlet to anyone, regardless of authoring experience, to
help organizations and peers grow. We’ve recently contribute, share, and help the overall knowledge of
launched a new online and face-to-face community the company.
resource called “Instructional Designers In Offices
Drinking Coffee” or IDIODC started in 2018 as Provide a few quotes in approximately 15 to 20
weekly live cast to help instructional design peers words that best describe your company and its
create better learning experiences, and also feel more services?
engaged in the community! Now, IDIODC has grown
into a wider scale community outlet, in-person, and More than just an authoring tool for eLearning,
online. dominKnow is a powerful cloud-based authoring
system with integrated authoring tools and built-in
How do you cope with the volatile technological simulation, working together as one. This lets you
changes in the market to make your solutions easily create, share, reuse, and collaborate on, more
resourceful? kinds of content faster, by managing assets centrally.
Changes to the market and technology can impact the About the Leader
business, we know this first hand. What’s important
is to utilize those changes to your advantage. For Luke Hickey is the CEO and also the longest-serving
example, when we first started, it felt like the Internet employee at dominKnow. With over 20 years of
had spontaneously appeared, we saw the opportunity experience in the field, he has lots of “war stories”
and moved from CD-ROM to all online delivery. to share! He was there for the first lines of the code
It was a huge change for the way we approached in the original authoring solution, so he knows the
our business, but it made a serious impact on our products’ history intimately. Luke is passionate about
ability to extend our reach well beyond our original the possibilities of using technology to help make a
customer base. We continued to adapt, becoming one difference in how people learn, and that passion is
of the first companies to drop Flash and fully support shared with everyone at the company. Luke maintains
mobile-first responsive design. Then, recognizing the close relationships with many in the eLearning
industry, listening, and learning as well as sharing.
38 January 2020
