Page 13 - ARUBA TODAY

A13
Friday 12 april 2019

The monthly ATSA meeting

features Ronella Tjin Asjoe-

Croes as guest speaker

Palm Beach -- Ronella Tjin As is the case with all visitors
Asjoe-Croes, CEO, Aru- to the island, March and
ba Tourism Authority ac- July were peak months in
cepted the invitation of the timeshare properties
the Aruba Timeshare Asso- here, and YTD October
ciation to participate in the 2018, the timeshare resorts
monthly March meeting, hosted a 27.8% share of to-
and to make a presenta- tal visitors to Aruba, VS the
tion to members based on hotels that hosted 51.8%
Aruba’s Timeshare Profile of total visitors. And as ex-
and Guest Experience In- pected visitors staying in
dex, for the period of Octo- timeshare resorts stayed
ber 2017 to October 2018. longer than those staying
at hotels.
The document was pre- Similar to the hotels the
pared in order to enhance great majority of timeshare
corporate communica- guests hailed from the USA,
tions with stakeholders, 84%, and most of them ar-
Tjin-Asjoe explained, and rived here from NY, Boston
to allow each individual and Philadelphia.
hotel a detailed overview As far as the Timeshare
of its performance in com- Guest Experience Index,
parison to other timeshare based on general guests’
properties. perception and online
The information for the reviews, that number
presentation was derived reached an impressive
from a study of immigration 86.67, and was based on a
cards and exit surveys filled total 2,822 reviews.
out by stay-over guests The ATSA was pleased to
upon departure, which hear that timeshare contin-
was compiled into a com- ues to index higher overall
prehensive document. satisfaction scores in com-
Luigi Heredia, President parison to hotels and all-
ATSA, and the general inclusive properties.
manager of Costa Linda Tjin Asjoe-Croes remarked:
Beach Resort extended “We are grateful to the
Big Congratulations to all Aruba Timeshare Associa-
resorts as the Timeshare tion for the continued dia-
Satisfaction scores for 2018 logue and exchange of
came in very high. In the information. With a close to
study participants were 30% of Aruba’s visitors stay-
asked to rate the accom- ing at a timeshare proper-
modation property they ty, this sector has been and
stayed at on how this prop- remains critical to Aruba’s
erty performed on friendli- tourism as well as econom-
ness, cleanliness, security, ic wellbeing. Satisfaction
accessibility, professional- / Guest Experience scores
ism, amenities and price are above average. Keep
value on a scale of 1 –6, it up! In saying this, it is ac-
and the score earned by knowledged that the sec-
the Aruba timeshare prop- tor is to continue to evolve
erties came to 5.51 which in line with changing con-
is the equivalent of 91.83% sumer behavior. Balancing
satisfaction, with the top 3 the needs of our current
categories being Friendli- visitors with that of future
ness, Cleanliness and Secu- travelers remains a top
rity. priority.”q