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LOCAL Thursday 15 November 2018

Let’s talk about the Orange Economy

Continued from Page 14 the manufacturers, distributers, retailers, venue tribute significantly to the development and
operators, broadcasters, managers, booking success of a CCI.
When it comes to the second layer, the primary agents, lawyers, tickets agents, advertisers or
investors, you can think of the entity that helps the technical services. They make the transition Overall, the main attribute of today is to under-
the creative person merge into the economy. from the primary investor easier to the final con- stand how the CCI value chain looks like. To un-
Think of for example publishers, record compa- sumer. derstand each stakeholder in the value chain
nies, promoters, directors etc. These people are and the importance of collaboration of these
the ones who take over what has been creat- The last layer are the consumers, which are all stakeholders with the community. The success
ed in order to make it tangible or ready for the of us. Consumers in this sense would be for ex- of a CCI in Aruba does not only depend of a
consumer, which is YOU. ample purchasers of CDs, books, tickets to con- good structure and design, but requires the
Next to this, secondary investors are the con- certs, listeners of the radio, TV, and social me- support and cooperation of the community
sidered the middle man between the primary dia, and subscribers to online services. All layers and that includes YOU. Are you ready for the
and the consumer (YOU). They are most times are important in their own way and each con- cause? Are you ready to link ORANGE?q

Meet Our New Columnist

Thaïs G. Franken is a Master Student at the University of Maastricht in The Nether-
lands and Graduate School of Governance | UNI-MERIT.

Aruba Today met this remarkable young lady during an interview for our newspa-
per. Her ambitions, her drive, her passion and her happy forthcoming made a big
impression and out of this came the mutual desire to work together. Aruba Today
is more than happy to announce Thaïs as our new columnist. Her column Creative
Islander will appear every two weeks on Thursday in Aruba Today. Welcome to the
club Thaïs. q