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LOCAL Thursday 15 augusT 2019

“Creativity, Knowledge & Innovation”: The New Triple Threat

Continued from Page 14 Overall, it is important to consider the connec-
tion between the creative industry and knowl-
A knowledge-based economy is when knowl- edge economy. Even when it comes to sus-
edge is one of the main means and goals of tainability or the desire to secure growth of the
economic production and exchange, rep- economy and the protection of the environ-
resenting a key economic resource. While, a ment at the same time, it will require a balance
knowledge-driven economy is when knowl- between people, profit and the planet. People
edge is the primordial goal of economic pro- in the sense that human growth and their intrin-
duction and exchange, and the most valuable sic needs should form part of economic growth.
economic resource. However, when it comes Same as economic development could flour-
to the creative economy, it is based on mass ish through a human-centered approach. New
and constant creativity involvement in the pro- ideas on how this synergy can work will only
duction and distribution of new knowledge, be the beginning of the new era of a diversi-
new technologies, new practices, and new fied Aruba. The highest peak of the pyramid is
contents, and those economies with mass and where this triple threat could manifest, thus this
constant creativity play the prevalent part in means that at the top of the pyramid both the
the creation of wealth and economic growth. creative industry and knowledge economy can
From this angle, it simply does not make sense to increase the capacity for innovation on Aruba.
not treat knowledge economy, creativity econ- Through further research, effective policy mak-
omy, and innovation economy as interchange- ing, good collaboration, and institutional part-
able concepts and possible for merging. nership we can transform Aruba in the innova-
tion living lab it is destined to be. q

Biography – Currently, Thaïs Franken is a 23-year-old Aruban student at the University of Maastricht (UM). She is studying a Master of Sci-
ence in Public Policy and Human Development in collaboration with the Unites Nations University (UNU). Back home, on the beautiful
island of Aruba she completed her Bachelor of Arts in Organization, Governance & Management (OGM) at the University of Aruba
(UA). She successfully graduated and defended her thesis titled “Placing Culture and Creativity at the Heart of the Aruban Sustainable
Development” on July 6th 2018. Thaïs is very passionate about topics such as sustainability, innovation, culture and creativity. Next to her
academic interests, she enjoys reading, writing, dancing and cooking.