Page 36 - Aruba Bank Marketing Department

Superior Experience Launch

The campaign launch is tied to the bank’s new strategic
communication platform. The results of which effort
were revealed during the afternoon, after extensive
market research conducted since 2017, to better
understand how the community values local product
and services.

After numerous training sessions in 2017, employees
were able re-capture some of the content of those
trainings in short sessions during the launch. After
completing each session, employees received a
certificate and pin that marked the start of the Superior
Experience journey.
The goal is to keep working on improving the
customer’s experience to offer all of those who come in
contact with Aruba Bank, in person, or via any other
channel, a Superior Experience.