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PR Value
In the year of 2018 we had total (1,145 in 2018, 770 in 2017, and 490 in 2016) features in newspapers, online
news sites, on TV and Radio.
• 415 Newspaper features
• 461 Online news site features
• 239 TV features
• 30 Radio features
The total PR value for these is AWG.1,099,232.02 vs. AWG. 636.119,85, in 2017
The online efforts cannot be calculated in order to quantify in monetary value, but we can say that the
online presence has grown enormously in 2018.