Page 60 - Aruba Bank Marketing Department
P. 60
What we have learned in 2018
The Website has experienced overall growth in 2018 compared to the previous year.
• The website got 322,669 users in 2018 which is an increase of 9% from 2017
• The website got 917,901 visits in 2018 which is an increase of 10% from 2017
• The number of page views was 1,870,661 and people viewed 2.04 pages per session
in 2018. this is an increase of 9.9% for page views while pages per session remain the
same as in 2017.
• Like last year, most users of the website still use desktop/laptops, and people find
Aruba Bank by typing “arubabank” into the browser. People also find the site via
Google, Advertising campaigns, referral from other sites, and social sites.
