Page 63 - Aruba Bank Marketing Department

How can we implement in 2019

Gender continues to underline the importance of moving towards personalized
marketing in 2019(Sitecore XDB).

Personalization will help with:
1. Attracting male customers and;

2. Also keep female customers with relevant product offerings (e.g. target Aruban
women with mobile and online banking offers that highlight the ability to check
statements on smartphones, keep track of spending habits, and maintained
sense of financial security.)

3. Focus on different segments such as Millennials, higher income customers
(e.g. for Platinum), students & youth, etc.

Further, analytics and insights suggest:
• Savings products should focus on planning for the future, and responsible
financial planning for families. Goal oriented.

• Since the credit card webpage is highly visited, we could leverage on women’s
affinity for shopping by focusing on spending rewards and redemption in debit
card, credit card campaigns.