Page 28 - social media superstar

28 Social Media Superstar

page. In such a case, your video is not visible. Also, your videos are not likely to
get views because your video is not appearing on the top list.

Here is another scene: someone is viewing a different video about ‘how to
cook lasagne’. And on the right side of the screen, there are a number of

recommended videos – all related to the topic and are also about ‘how to make
lasagne’. However, your video is also not there. Again, your video is not visible.

So, how do you make the videos you posted appear among the top search
results? Also, how do you make your videos appear on the recommended
videos when people view related videos?

Here are some ways to do it:

Add as many related tags as you can

After uploading a video, you will be prompted by YouTube to add related tags

to the ‘tags box’ of your uploaded video. These tags are actually just single
words. You are not allowed to use phrases or combination of words. So how
do tags work?

Let us say for example that a user searches for the keyword ‘pasta’. If the word
‘pasta’ appears as one of the tags in your video ‘how to make lasagne’, your

video is likely to appear among his top search list.

Also, when another user uploads a video and adds the tag ‘pasta’, your video is
also likely to appear among the recommended videos when another user views
his video. This is because your video shares the same tag which is the word
‘pasta’.

And where do the tags appear on a video? There is a description box right
below every video. Simply maximize the description box and you will see the

tags at the bottom.

So, how do you choose tags for your video? Just think of any word which might
be related to the topic of your video. It could be anything. Also, think of what
keywords people might use when they search YouTube for any content that is