Page 37 - social media superstar

37 Social Media Superstar

Chapter V: GOING PROFESSIONAL WITH LINKEDIN

LinkedIn is not your basic social media site. It is special in a way that it is
focused on business. LinkedIn has a very professional and corporate air to it.
Unlike Facebook and Twitter where personal accounts may be opened simply
for the fun of it, LinkedIn users are mostly there to do business.

First, let us talk about the advantages and disadvantages of using LinkedIn.

Disadvantages

You probably opened a Facebook and/or Twitter account for your company in

order to reach more customers. You want to take advantage of the fact that a
lot of people are using these social media sites. However, LinkedIn might not
offer you the same advantage.

LinkedIn has mostly professional members only. They are there to look for
jobs, employees, customers, or business affiliates. It is not likely that you will
find teenagers setting up a LinkedIn account just for fun.

So if it is your purpose to reach a specific market niche for your products and/or
services, LinkedIn might not be the best place.

Advantages

But if it is your purpose to find business affiliates, contractors, employees, and
customers, then opening a LinkedIn account might be beneficial to you. Think
of it as a place where companies and job seekers meet.

Also, the format of LinkedIn profile is really designed for business. If you create
a personal account for example, you will notice that your profile’s personal