Page 27 - Bullion World Issue 9 January 2022
P. 27

Bullion World | Issue 09 | January 2022






















                SILVER



                 STORY                       Silver Foils (VARAK)




                                             VARAK



                                             Demand for Edible silver foils – 250 to 275 MT/ Annum. Market is
                                             estimated to grow at 3% per annum.  Industry size – Approximately INR
                                             3000 crore

                                             Industry structure: Highly unorganized.

                                             Manufacturing process: Handmade (Traditional) and Machine made.
                                             The market is witnessing dramatic shift from traditional mode given
                                             stringent FSSAI standards on quality and manufacturing practices  and
                                             bulk industrial consumers (Ayurvedic and tobacco) preferring quality
                                             product with standardized manufacturing process



                                              Category                                           % share

                                              Machine made                                       25%
                                              Hand made                                          50%
                                              Aluminum  foils/ paper                             10%

                                              Restricted market ( percentage of population who consume
                                              sweets without silver foils                        15%
                                              due to making  traditional making process of silver leaves(
                                              considering them as non veg)






















                                                                                                           27
   22   23   24   25   26   27   28   29   30   31   32