Page 5 - The Silent Film Returns-on Social Media

We are living in the golden age of the silent video. Although we may still pop headphones in to watch a YouTube rant, social media has cultivated its own mute visual culture. Facebook, Twitter and Instagram are designed to encourage endless scrolling, and that boosts videos that are made to catch the viewerʼ’s eye without offending her ear with grating bursts of noise.
我們正活在靜⾳音影⽚片的⿈黃 ⾦金金時代,即便便我們可能還 會戴著⽿耳機在YouTube上觀看⼤大聲播放的影⽚片,社 群媒體卻已發展出⾃自 ⼰己的無聲視覺⽂文化。臉書、推 特與Instagram在設計上就是要⿎鼓 勵勵無限滾動,⽽而 無限滾動助⻑⾧長 了了能吸引觀看者⽬目光,卻不不會讓刺刺 ⽿耳 聲⾳音冒犯⽿耳朵的影⽚片。
mute: silent
visual: relating to seeing or sight
scrolling: The action of moving the display of words up and down
grating: sounding harsh and unfriendly Bursts: break open or apart suddenly