Page 7 - The Silent Film Returns-on Social Media

Tubular Labs, the online video analytics company that placed LADbible at the top of its rankings, has found that of videos posted to Facebook by media companies, 46 percent of views go to videos that are completely silent or just accompanied by music. And in practice, an even higher proportion of social videos are watched silently. Advertising agency BBDO Worldwide says that more than 85 percent of its clientsʼ’ Facebook videos are viewed with the sound off.
將LADbible列列為⾃自家排⾏行行榜⾸首位的網路路影⽚片分析公 司Tubular Labs發現,各媒體公司張貼於臉書的影 ⽚片,完全無聲或只伴隨⾳音樂樂樂樂者占了了46%的瀏覽量量, 且實際上,靜⾳音觀賞社群影⽚片的⽐比 率率率則⼜又 更更 ⾼高。廣 告機構天聯聯表⽰示,逾85%客戶在觀賞臉書影⽚片時會 關掉聲⾳音。