Page 19 - EBOOK new
P. 19
Creative execution strategy process
1 Do the online search and
other case study data base.
(on the topic literature study)
Research from another similar
event that organizes the hot 2
air balloon festival too.
(on the topic reference)
3 Brand identity research to
inspire the rebranding design.
Do research on design
and concept. 4
(on the concept &
design topic)
5 Discover out more about the
uniqueness of the event that
can help to promote the event.
