Page 19 - EBOOK ZULAIKHA NUR'SAIHA BINTI ZULKARNINE 2019339289

Creative execution strategy process

1 Do the online search and
other case study data base.
(on the topic literature study)

Research from another similar
event that organizes the hot 2
air balloon festival too.
(on the topic reference)

3 Brand identity research to

inspire the rebranding design.

Do research on design
and concept. 4
(on the concept &
design topic)

5 Discover out more about the

uniqueness of the event that
can help to promote the event.