Page 17 - EBOOK ZULAIKHA NUR'SAIHA BINTI ZULKARNINE 2019339289
P. 17

Case Study











                                                      Robin Landa                                  Alina wheeler
                                               Graphic Design Solutions                      designing brand identity


                                                                                          - A brand is a means of
                                              - Focus on the basic                          emotionally communicat
                                                 principles.                                ing with clients, being irre
                                              - Balance helps to maintain                   placeable and building
                                                a composition based on                      connections that last for
                                                the concept of unity.                       life.
                                              - Emphasis on simple                        - A strong brand stands out
                                                structure, visual hierarchy.                on a densely crowded

                                                                                            marketplace.
                                                                                          - People fall in love with
                                                                                            brands, have confidence
                                                                                            in them and believe in
                                                                                            their superiority.




                           what i learn from the book is we
                           need to focus on the basic ele-
                           ment to create a strong brand.

                           Then we can start deciding which
                           element and design concept we
                           should use. And I'm using this ele-
                                     ments for my design :
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