Page 18 - Selling your Home - The CommFREE guide to all you need to know

OVERVIEW OF A PRIVATE SALE VERSUS AN AGENT

SALE VERSUS A CONSULTATIVE SALE

In a private property sale, the owner sets the selling price, markets the house, shows buyers
around the property and handles all negotiation and “offer to purchase” documentation
(often downloaded as a generic document from the web).

Assuming a serious and able buyer is identified, a conveyancing attorney then handles the
legal matters and the paperwork. The private seller (property owner) may have to collect and
drop off documents under the guidance of the attorney as well as arrange compliance
certificates, and at the same time trust that the purchaser fulfils his obligations in applying for
the necessary finance if applicable.

As a private seller, if you have an attractive, professional-looking For Sale board, then you
should be able to compete with an estate agency. But many South Africans are suspicious of
private sales, believing that there must be something wrong with the property or the seller!
For these people, a “private sale” For Sale board may be less effective than a board from a
reputable estate agency.

An agency is defined as “a business or A consultancy, by its very definition is “a
organisation providing a particular professional practice that gives expert
service on behalf of another”. advice within a particular field,” and this
is who CommFREE strives to be to you...
A consultancy that far surpasses any
To date, many estate agencies have,
agency!
and continue to meet this need. If the
seller appoints an estate agency, the CommFREE is born in the realisation that
estate agent helps to value the much can be done in bringing
property and is responsible for finding transformation within the current real

a buyer and closing the sale.
estate industry to bring you the seller,
the value for money you deserve, but not

The estate agent will help to co- necessarily getting
ordinate the sales process but a
conveyancing attorney will finalise the If the seller appoints CommFREE, the
transaction, as is the case with a seller will receive all the benefits that a
private sale. The owner’s involvement good estate agency will offer him and at
is usually restricted to preparing and the same time, have the benefit of saving
tidying the home before it is visited by thousands of Rand in commission.
potential buyers.

18 Title of the book
18
The CommFREE Guide to Selling your Home