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TEAM F2

JURONG BIRD PARK

Ismail Rafah Waheed Aakash Goyal

Ei Ei Mon Nyan Min

The project aims to identify the impact caused due to the shift of the Jurong Birdpark to Mandai. There are various
issues involved in the shift of the Birdpark, but our main focus will be on a couple of aspects, which includes environ-
mental impacts as well as to identify the response of visitors as a result of the shift. In order to get the required data, we
will be conducting primary and secondary research. Primary research involves conducting surveys and interviews and
gather responses from 60 respondents, which Includes local visitors and international tourism students from JCU.
Secondary research involves past recorded information and recent observations conducted from various websites and
articles. Among both research methods, the most reliable data will be from primary research.

TEAM F3
THE AWARENESS OF TWG ORIGIN

Gledies Putri Irza Nubtong Kaoketkorn

Miccola Emirio Zein Eveline Ndoen

Mohammad Bayu Saputra

Our project aims to understand the role of brand image in the market especially for luxury tea products and services and to
seek an opportunity to compete with other luxury tea brands as well as raising consumers’ awareness of the origin country
of TWG Tea. The company plans to make the brand recognized as the local brand because they think it could become one of
their unique selling point in the market. Therefore, we conducted a survey of the existing and non-existing consumers of
TWG and ask their perception about the brand. We are targeting 100 participants which consist of 20 TWG consumers and
80 non-consumers. We will be focusing on the consumers’ point of view regarding TWG Tea origin, how, and why they still
choose or consume TWG instead of another tea brand.