Page 6 - Sales Proposal - Craft Wicker and Things Limited
P. 6
COMPETITION
The products offered in this industry are homogenous and so the distinctive advantage lies in creativity and excellent customer service.
The company has four main competitors.
1. WB Trophies
2. Emkay Sports
3. Hylton's Trophies
4. Calchass Medal and Trophies
The size of the industry and the growing demand for these services have forced an interesting synergy among the main players. Prices are usually set by the top players and they facilitate each others stock outages.
The main players in the market listed above all have utilised digital marketing boasting websites, and social media activities.
Craft Wicker and Things utilises more traditional forms of advertising. It is incumbent for Craft Wcker to modernise its advertising strategies to target the potential younger clients.
While Craft Wicker and Things has continued to work assiduously on building its client base, it currently boasts a good number of customers with whom they have cultivated long standing relationships.
