Page 2 - CHIA WA course brochure

APPLYING NUDGE THEORY

FOR SOCIAL HOUSING PROVIDERS

BIG PICTURE TRAINING
Instructional design, e-learning, classroom training and consultancy
to the not for profit sector

We are all subject to little nudges every day, for example through the layout of a supermarket
display or the wording of a letter. Nudging targets the many small, unconscious, automatic
decisions we all make, all the time. Small nudges applied appropriately can increase revenue and
influence our tenant’s choices, often at little cost.

These techniques can be used to address challenges specific to community housing providers by:

Improving rent collection and arrears recovery rates
Preventing rent debt
Increasing customer engagement
Encouraging self-service
Changing service culture
Directing resources to areas where efforts can have greatest impact

On this one-day workshop, delegates will:

Understand the basics of ‘Nudge’ and behavioural insights
Consider the services that could benefit from this approach
Apply the principles of nudge theory to issues in your own organisation
Discover how to use customer data and customer insights to inform your approach
Learn how to model costs and perform value for money calculations
Design a randomised controlled trial to evaluate interventions

Phone: +61 (0) 497 874 458
Email: info@bigpicturetraining.com.au
www.bigpicturetraining.com.au