Page 20 - Contract Catering_Big Book of Ideas

20 Contract Catering The BIG BOOK of Ideas TILL APPEAL
INSIGHT CUSTOMER/
At 37% soft drinks incidence is low in in in the workplace Soft Drinks visibility in in outlet is is low and often does not form part of the meal consideration
Source: MCA eating out panel YE Dec 2017
OPERATOR BENEFIT
More value sales from soft drinks driven by increased awareness especially for innovation
DESCRIPTION
Grow sales by disrupting consumer habits Placing an eye catching counter top unit/pop up unit unit at at till point encourages them to make incremental purchase or even trade up to meal deal These can be permanent units units units seasonal units units units or interchangeable brand led units units units to highlight particular promotions I I HADN’T SEEN THE NEW R WHITES LEMONADES BEFORE BUT WHEN I I I WAS AT THE COUNTER DECIDING WHAT TO ORDER I THOUGHT THESE LOOKED REALLY NICE