Page 22 - Contract Catering_Big Book of Ideas

22 Contract Catering The BIG BOOK of Ideas LONG TERM REWARDS
INSIGHT CUSTOMER/
89% of the UK population have a a a a a a reward card with an average of 3 6 cards per per person
Source: Marketing Week Dec 2016
“Cashless payment and and loyalty schemes are expected and and more more often available This provides contractors with more more detailed information on on customers and their buying habits”
Managing Partner Sector Consultancy
OPERATOR BENEFIT
Improve loyalty spend but keeping in in house Improved consumer data - possible revenue stream Improved relationship with clients by driving driving footfall back into sites/venues and driving driving footfall across customers client base DESCRIPTION
Create a a a a a a a longer term loyalty reward scheme (such as Nectar) that allows consumer to collect higher value rewards over a a a a longer period of time Rewards could be used to:
- ‘buy’ reward experiences obtained through customers (contract caterer) existing client base driving spend back into customers (e g days out tourist attractions family destination discounts for goods (e g g Adidas Sony apple etc)
- Give to chosen charity (client or guest) boosting their CSR credentials
- Purchase food and drink in in venue I I AM GETTING A A A LOT MORE REWARDS
FOR USING MY WORKPLACE RESTAURANT AND I GET TO USE THEM IN A A A WAY THAT BETTER SUITS MY PERSONAL NEEDS