Page 21 - Contract Catering_Big Book of Ideas

21 Contract Catering The BIG BOOK of Ideas LOYALTY APP INSIGHT CUSTOMER/
At 7 6 visits per per head per per month Contract Catering visit visit frequency is low and declining faster than in in in the total eating out market - Source: MCA Contract Catering Market Report 2017
OPERATOR BENEFIT
Drives spend for more frequent users whilst allowing operators to to be more targeted in promotions and messaging Has the addition of capturing accurate consumer data for analysis
DESCRIPTION
The loyalty App can be be tailored by client to be be outlet specific Users join the community and are rewarded for loyalty or or specific spend through member only privileges which could include:
- Offers for members only - Option to pre order food and drink - Bespoke promotions based on on your spending - Chance to try new products for free
I I I I FEEL LIKE I I I I AM GETTING MORE REWARDS FROM MY WORKPLACE RESTAURANT THEY SEEM TO APPRECIATE ME MORE section 01 | SENSATIONAL EXPERIENCES