Page 23 - Contract Catering_Big Book of Ideas

23 Contract Catering The BIG BOOK of Ideas REWARDS
FOR FEEDBACK
INSIGHT CUSTOMER/
Insight shows that customer experience will soon trump both product and and price as the key brand differentiator by the year 2020 with 86% of buyers willing to pay more for a customer experience Source: 32 customer experience statistics you need to know for 2018
OPERATOR BENEFIT
Operator would get real time feedback on what their customers thought of their experience DESCRIPTION
Offering guests improved incentives to leave feedback in a a a a a real time manner Providing simple questions via payment mechanic e e e e g card machine with offer o of future discounts to drive uptake Feedback can be linked directly to individual staff incentives I I I USED TO TO HATE HAVING TO TO TYPE IN IN A A A 25 DIGIT CODE TO WIN A FREE DRINK WHEN I I GOT HOME GETTING MONEY OFF MY BILL AND DOING IT
IN IN OUTLET TAKES ME SECONDS I I I LIKE BEING LISTENED TO!
section 01 | SENSATIONAL EXPERIENCES