Page 27 - Contract Catering_Big Book of Ideas
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27 Contract Catering The BIG BOOK of Ideas DRINKS MONSTER
INSIGHT CUSTOMER/
Insight shows that customer experience will soon trump both product and price as the key brand differentiator by the year 2020 with 86% of buyers willing to pay more for a customer experience Source: 32 customer experience statistics you need to know for 2018
OPERATOR BENEFIT
Help drive repeat purchase as as the drink become interactive with the chance to win prizes
DESCRIPTION
Use of Augmented Reality to to bring to to life the drinks experience Downloading an an AR app and pointing the phone at your drinks drinks allows the drinks drinks to explode to life with “monsters” and “fantastical creatures” swimming in in in your drink Potential link to prizes
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gamification to encourage participation Creates at-table excitement and additional purchase IT’S PRETTY COOL I I I SIT THERE LAUGHING AT HOW MY DRINK COMES TO LIFE
section 01 | SENSATIONAL EXPERIENCES
