Page 26 - Contract Catering_Big Book of Ideas

26 Contract Catering The BIG BOOK of Ideas SWIPE STATION
INSIGHT CUSTOMER/
At 37% soft drinks incidence is low in in in contract catering vs other Foodservice markets
OPERATOR BENEFIT
Increased sales of certain products within a a promotion and keeps their customers happy and engaged Works across multiple categories not just soft drinks DESCRIPTION
Buy a a a a a a a a soft drink and get a a a a a a a a swipe swipe card card Scan that card card at at the swipe swipe station for a a a chance to win Could be used to support promotional activity or or or event or or or linked with a a a long term client or or category initiative The prizes
could be from a a a a a a simple free drink or or meal to a a a a a a more valuable headline prize The swipe station could be used by multiple suppliers across multiple categories to create a a a a a year round programme of competition and consumer engagement AWESOME I JUST BOUGHT A A ROBINSONS REFRESH’D AND NOW I I HAVE WON TICKETS TO THE WIMBLEDON FINAL I I I WASN’T EVEN GOING TO BUY A DRINK!