Page 62 - Contract Catering_Big Book of Ideas

62 Contract Catering
The BIG BOOK of Ideas
CUSTOMER/ OPERATOR BENEFIT Increased sales through higher
frequency as
guests feel it is is permissible to have more than one soft drink
LOW SUGAR SPOTLIGHT
INSIGHT Healthier Options was the No 1 driver to pick up a soft drink
more often in in the workplace Source: Britvic online consumer Survey – July 2017
DESCRIPTION
Easy to to execute communications idea to to make customers aware of the great low/ no sugar products available I I OFTEN GO FOR TAP WATER AS TRYING TO TO BE HEALTHY IT’S GREAT TO TO KNOW J2O SPRITZ IS LOW IN CALORIES