Page 51 - Poze Magazine Volume 61

HOW TO SUCCESSFULLY

MARKET MUSIC AS AN

UNSIGNED ARTIST

As an unsigned artist in the highly
competitive music industry, the dream is to
break through and become a huge success.
Reaching that goal is difficult, yet essential
if you want to achieve the recognition and
success you deserve. Music marketing is a
key pillar of getting your music out into the
public domain, and undoubtedly, it is a
huge challenge for unsigned artists.

This article will provide you with eight tips
on how to succeed with music marketing
for your own unsigned project.

1. Research Your Local Scene and Target
Market: The first step is to do in-depth
research of the local music scene you’re
based in. Establish who your direct
competition is and what kind of audience
they cater their music to. Draw on the data
you find to define who you are as an artist
and where your target market lies

Successfully market music

as an unsigned artist

M A K E S U R E T O P R E P A R E Y O U R S E L F

2. Utilize Social Media: Due to the fast growing power of digital media, the
world of marketing is hugely centered around social media. Use platforms
such as Facebook, Twitter and even Instagram to reach out to your target
audiences, or even use YouTube and Soundcloud, to provide people with a
sample of what your music sounds like. A Creative hashtag or slogan on
Twitter is also a great way to draw attention to your project