Page 60 - Travel Markets Insider October 2021 Final

INSIDER

Lindt & Sprüngli TR to introduce new chocolate novelties in 2022

Lindt & Sprüngli Travel Retail is
updating its Lindt premium chocolate
range with new brands, formats and pack
redesigns in 2022.
Prominent global brand Lindt
LINDOR will be available in a new
LINDOR Bag Milk 100g format to meet
growing demand for self-treating and on-
the-go snacking. When surveyed about the
product, 88% of shoppers said they found
the smaller 100g bag format appealing.
The bag contains eight melting LINDOR
chocolate truffles.
Lindt & Sprüngli Travel Retail will
also bring the popular Lindt NUXOR brand
to the travel retail market for the first- consider buying confectionery for a gifting Sprüngli global duty free division, said;
time next year. NUXOR pralines combine occasion, especially when traveling for “With growing numbers of passengers
gianduja chocolate with roasted whole leisure or visiting friends and family. returning to the seas and skies, travel
hazelnuts. NUXOR will be presented in Sustainability, which is a growing retailers will need to ensure they are
gold ballotins available in classic Milk concern among traveling consumers, offering the right mix of products that
165g and travel retail exclusive Milk & especially millennial shoppers, plays a key consumers are actively searching for. In the
Dark Assorted 165g variants. role at Lindt & Sprüngli. Lindt & Sprüngli confectionery aisle, this will encompass
In addition, the bestselling Lindt takes on responsibility from the selection a strong core range of bestselling lines
NAPOLITAINS range will be relaunched of the cocoa beans to the production of the and innovative novelties from leading
with a new eye-catching pack design finished chocolate products - from “bean to brands that shoppers know and trust. As
to increase visual appeal and grow bar”. The company has developed its own a much-loved confectionery brand with
awareness of the brand among shoppers. sustainability program for cocoa beans: global appeal, Lindt is ideally placed
Changes will include more visible on- the Lindt & Sprüngli Farming Program. to help travel retailers meet the various
pack messages to clearly communicate The Program strives for ecologically needs of confectionery buyers. The
the six NAPOLITAINS flavors and the and socially responsible cultivation and launch of LINDOR Bag Milk 100g and
number of chocolate pieces contained supports farmers, their families and their Lindt NUXOR, as well as our redesigned
within each box. The revamped/redesigned communities. The Lindt & Sprüngli Lindt NAPOLITAINS range, will bring
NAPOLITAINS range will be supported Farming Program reached a significant much-needed innovation to the travel
with a POS activation under the theme of milestone, with 100% of cocoa beans now confectionery market, providing travelers
‘Time to Travel’. traceable back to their origin and externally with exciting new products to suit every
Recent studies have shown that half verified. occasion – from gifting to self-consumption
of European travelers will most likely Peter Zehnder, Head of the Lindt & and on-the-go treating.”

Mondelez World Travel Retail announces new leadership team

appointments

Mondelez World Travel Retail (WTR) Kezer joins the WTR team following growth initiatives, working closely cross-
has named Dogus Kezer as Associate his role as Marketing Lead for Gum & functionally with internal stake-holders
Director Category Marketing, effective Candy for Central Europe, with over 17 and with Mondelez WTR’s major retail
from August 1, 2021, and Beatriz de Otto years of experience in the FMCG industry. partners.
as Head of Customer Marketing, effective De Otto steps into her new role from De Otto has been part of the WTR
from September 1, 2021. her previous position as Senior Business team since 2012.
Kezer succeeds Irina Tarabanko as Development Manager for Dufry and Jaya Singh, Managing Director
she steps into her new role as Associate Lagardère, in which she steered the Mondelez WTR, commented: “Dogus and
Director, M&A Project Marketing business with two of Mondelez WTR’s Beatriz join an excellent leadership team,
for Mondelēz International, and Otto major global retail partners through the who have maintained a pioneering spirit
succeeds Richard Houseago following his Covid-19 period with agility and assurance. throughout the Covid-19 period and have
appointment to International eCommerce As Head of Customer Marketing, de an exciting pipeline of initiatives in place
Customer Manager MEU. Both Kezer and Otto is responsible for global customer to drive both the business’s success as well
Otto report directly to Mondelez WTR marketing strategy development as well as the channel’s recovery forward.”
Managing Director Jaya Singh. as the executional excellence of key

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