Page 56 - Travel Markets Insider October 2021 Final

INSIDER

McCormick Distilling Company appoints Duty Free Global

as Global Travel Retail Partner

Duty Free Global has been appointed
by McCormick Distilling Company as its
Global Travel Retail partner for Five Farms
Irish Cream and Broker’s Gin beginning
October 1, 2021.
McCormick Distilling Company
located in Weston, Missouri is the oldest
distillery west of the Mississippi River
still operating in its original location.
The company has a rich heritage going
back to 1856 and a reputation for offering
innovative products of exceptional quality.
Broker’s Gin, voted ‘World’s Best
Gin’, is a true London Dry Gin distilled
using a 200-year-old recipe of 10
botanicals sourced from around the world: the exposure of Five Farms and Broker’s depth, clarity, and flavor. Its Rare Citrus
Bulgarian juniper and coriander seeds, Gin in the travel retail sector,” says Patrick Gin brings together citrus fruits and its
Madagascan cinnamon, Chinese cassia Fee, Vice President of Marketing for Rose Expression pays homage to the
bark, Polish angelica root, Italian orris and McCormick Distilling Company. timeless English Rose.
liquorice, Caribbean nutmeg, and Spanish The brand has won multiple awards
lemon and orange peels. Broker’s Gin is Silent Pool since launch including double gold at San
recognizable by the iconic bowler hat that The Duty Free Global/McCormick Francisco; and its newest edition, Rare
sits on every bottle. Distilling Company partnership is just Citrus, recently won gold at the London
“These are fantastic brands that we the latest example of Duty Free Global Spirits Competition. Silent Spring Distillers
are very excited to bring to travel retail. adding innovative brands to its wine and is a sustainable distillery located next to a
Five Farms has such great provenance spirits portfolio. In August the company fresh water source, producing handcrafted,
from Cork with fantastic packaging that we announced the addition of Silent Pool artisan spirits using locally sourced
feel will attract new buyers to the cream Distillers, producer of super premium ingredients. Its Green Man Woodland
category. Broker’s Gin is so well regarded Silent Pool Gin. Gin is the world’s first spirit packaged
with more top awards in international Produced at the Silent Pool in the in a cardboard bottle. Lightweight,
competitions over the last ten years than Surrey Hills in England, the Silent Pool carbon-friendly and 100% recyclable,
any other gin. It is a seriously good gin core brand features 24 botanicals and the cardboard bottle is made from 94%
that really stands out on shelf with its produces a full bodied and fresh gin with recycled paper, uses 77% less plastic, is 5
black bowler hat!” says Barry Geoghegan, times lighter and has a carbon footprint 6
Founder of Duty Free Global. times lower than a glass bottle, reports the
Five Farms is the world’s first farm- company.
to-table Irish Cream Liqueur. It is crafted These brand additions followed on
from single batches of fresh cream that are the major announcement that Duty Free
combined with premium Irish Whiskey Global was taking on the global travel
within 48 hours of collection to become retail business of Sazerac beginning in
authentic Irish Cream Liqueur. The cream July. It had previously been working with
is sourced entirely from five family-owned the company in other markets around the
farms in County Cork, Ireland run by world.
families that have a deep connection to Duty Free Global is exhibiting at the
the land and a passion for their craft. The Moodie Davitt Virtual Travel Retail Expo
cream is bottled in old style black glass as well as at the TFWA World Exhibition &
milk bottles with a swing top capsule. Conference in Cannes at its new location in
“We look forward to working closely the Green Village - Stand J35.
with the Duty Free Global team in building

October 2021 56