Page 54 - Travel Markets Insider October 2021 Final

INSIDER

Diageo unveils “Legends Untold” Special Releases Collection

Diageo has unveiled “Legends exploring the elements
Untold”, its annual Special Releases Single and reimagining
Malt Scotch Whisky Collection. This year the liquids for the
the collection includes special augmented Legends Untold
reality elements to share the stories of the collection. The
distilleries in new and unique ways. mythical creatures of
According to Diageo, otherworldly this year’s collection
beings have fiercely protected the heartlands represent the true
of remote Scottish distilleries for an eternity. expressions of the
This autumn, the mythical creatures of the distilleries. Taking
distilleries are set to come to life revealing inspiration from them,
their true characters. Drawn from some we have revealed
of Scotland’s most interesting, legendary new depths of flavor
distilleries, this collection nods to the hidden and embraced the
gems that can be found in each corner of essence of each of the
the Scottish terrain amongst the lochs and whiskies unique flavor
rugged highlands. profiles revealing
This one-of-a-kind collection the legend it brings to life. This year’s The collection includes: Mortlach
highlights the diversity of Diageo’s most collection is just the very beginning of 13-Year-Old; from the Speyside Dufftown
treasured reserves maturing in Scotland. the story,” says Master Blender Dr Craig distillery; Singleton of Glendullan 19-
For the first time it will feature bold heavily Wilson. Year-Old; Talisker 8-Year-Old; Lagavulin
detailed illustrations and design work from Activated via on-pack QR code, 12- Year-Old and 26-Year-Old; Cardhu
renowned digital illustrator Ken Taylor. His the legends are unlocked, and the multi- 14-Year-Old; Oban 12-Year-Old; and Royal
striking signature style and interpretation sensory experience begins with a narration Lochnagar 16-Year-Old.
of the mythical creatures takes cues from of the cask-strength Single Malts’ tale. The 2021 Special Releases collection
his portfolio of pop culture artwork and Whisky fans are then guided through a will be available in limited quantities from
unmistakeable posters. mixed reality tasting experience, designed specialist Scotch whisky retailers and
“We have delved into the core to captivate their senses, all from the malts.com this Autumn.
characteristics of several classic distilleries, comfort of their own homes.

Chivas partners with Balmain for an exclusive Drop of Scotch Whisky

Chivas has announced a special “embody the iconic codes and legendary
collaboration with French fashion house success associated with each house.”
Balmain to release the limited-edition The First Drop, an extremely limited and
Balmain x Chivas XV collection, two individually numbered gold bottle, is
15 year old blended Scotches developed adorned with metallic armor and chains
by Chivas in partnership with Balmain in a nod to Balmain’s signature runway
Creative Director, Olivier Rousteing. pieces. The Second Drop is inspired by
“Just like Balmain, Chivas has Balmain’s recent collections, and features
always adhered to the highest standards the house’s recognizable silhouette, through
with neither house being afraid to push a symmetrical design of chains and belts.
boundaries and break with outdated To celebrate the launch, Chivas
conventions. Those already familiar with and Balmain will be inviting fans to join
the Balmain universe will note that this the Balmain Army through a series of
unique collaboration includes a signature exclusive and vibrant activations. Balmain
motif of the house—the oversized golden x Chivas XV billboards will be unveiled
chain. Whenever I’ve included that eye- in numerous cities alongside a fashion
catching adornment in my collections, it film following the Balmain Army as they
has served as a bold symbol of the defiant journey through a night of celebration. A
spirit of our rebellious and inclusive Balmain x Chivas XV bottle bag, designed
Balmain Army – a bold and audacious by the Balmain accessories team, will
attitude that both Chivas and Balmain also be gifted to the Balmain Army for the The Balmain x Chivas XV collection
celebrate,” says Rousteing. launch. A series of Balmain x Chivas XV drops October 5 via select high-end
The collection, dropping globally pop-up bars serving a range of exclusive retailers, ephemeral stores and Chivas.com
from October 5, features designs from cocktails will also be appearing worldwide with a RRP of: First Drop – £160 / €175 /
Balmain and Chivas that the companies say and at select Fashion Weeks. $217 and Second Drop – £70 / €84 / $104.

October 2021 54