Page 53 - Travel Markets Insider October 2021 Final
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INSIDER



              Stoli Group releases The Wiseman Bourbon




                 Stoli Group has announced the   the Kentucky Bourbon Hall of Fame in
              release of The Wiseman Bourbon, its   2016 and served as chair of the Kentucky
              first Kentucky straight bourbon whiskey   Distillers’ Association board of directors.
              produced and distilled by Kentucky Owl in   Jean Philippe-Aucher, Global Travel
              collaboration with the Bardstown Bourbon   Retail Director of Stoli Group, says: “The
              Company. The product is a blend of   Wiseman is the beginning of the next
              Kentucky Owl 4-year-old wheat and high-  chapter for both Kentucky Owl and Stoli
              rye bourbons, along with 5 ½-year and 8   Group. We are very excited to be entering
              ½-year-old Kentucky-sourced bourbons.  a new dynamic category within Travel
                 “The Wiseman Bourbon is an artful   Retail with such an innovative brand as
              balance of soft wheat and spicy high-  The Wiseman. Following its U.S. launch
              rye that provides a smooth but complex   we plan to roll out into GTR during 2022.
              bourbon designed to drink neat, on the   The Wiseman Bourbon will be a major
              rocks or in a cocktail,” said John Rhea,   highlight on our stand at the Travel Retail
              Kentucky Owl Master Blender. “The   Virtual Expo this year and we are very
              product leads with a beautiful caramel   excited to be sharing more information
              flavor and aroma followed by notes of   there with our retail partners.”
              allspice, citrus fruit and a nudge of oak.”  Stoli Group purchased Kentucky
                 This is the first Kentucky Owl   Owl in 2017. Originally founded by C.M.
              release under Rhea, who began in June.   Dedman in 1879, the Kentucky Owl   addition to the Kentucky Owl portfolio,
              Rhea previously served as Four Roses   Bardstown distillery went dark during the   with its last blended bourbon, Confiscated,
              Distillery’s chief operating officer, where   Prohibition era and remained dormant until   released in 2019. The Wiseman will soon
              his responsibilities included quality   a descendent revived the brand in 2014.  be available through a limited number of
              control, maturation, evaluation and   The Wiseman Bourbon (90.8     fine retailers across the distillery’s national
              product blending. He was inducted into   proof/45.4% ABV, $60/750mL) is the latest   distribution footprint.


              Lanson brings two new Cuvées to Cannes


                 Champagne Lanson returns to Cannes   retailers and on-premise. The high quality
              this year with two new and exclusive   of these new cuvées has been recently
              cuvées, giving visitors to the exhibition   recognised by the great marks given by
              their first opportunity to taste since launch.  Wine Enthusiast (96 points-Highest score
                 Le Black Réserve was created by   of the Brut Non-vintage category and the
              Hervé Dantan, the house winemaker.   Editor’s choice).
              It offers a Lanson non-vintage Brut   “We’re delighted that TFWA World
              combining freshness, complexity and   Exhibition is taking place this year as travel
              fullness.                         retail continues to be a key market for
                 Aged for 5 years and containing a   Lanson moving forward,” says Edouard de
              blend of 100 Crus and 70% Grand and   Boissieu, Head of Travel Retail.
              Premier Crus, Le Black Réserve has an   “While the business has continued
              intense and mature fruity taste combined   to be challenging, Champagne Lanson
              with an ample, refined texture, a citrus and   has experienced some excellent sales
              chalky freshness mixed with density and   on domestic markets with strong sales
              vitality.                         in Oceania, the U.S. and the UK, in
                 Le Blanc de Blancs was also created   some cases with results well ahead of
              by Hervé Dantan, to magnify the freshness   the Champagne sector average. This we
              of the Lanson style, combining it with the   see as extremely encouraging for us as   sales growth in 2020 of +25% and +35%
              finesse of Chardonnay. Le Blanc de Blancs   our repositioning has been clearly well   respectively.
              is aged for a minimum of 5 years with a   perceived internationally, which is sure to   “With this positivity for the Lanson
              blend of 15 Crus and 70% Grands and   have a knock-on effect in travel retail as   brand, we are returning to Cannes this
              Premier Crus. It is fresh on the palate, with   business continues to improve.”  year with a great deal of optimism and
              noters of candied lemon, almond, nougat,   Long term, de Boissieu remains   confidence,” he says. “Most of all, we’re
              honey, candied orange bark, and a touch of   enthusiastic about the opportunities in   looking forward to seeing our many
              chalk.                            Australia and New Zealand where domestic  customers, colleagues and friends for the
                 Le Black Réserve and Le Blanc de   sales have continued to outperform the   first time and – naturally – to raising a glass
              Blancs are both exclusive to duty free, wine   category in 2021 following impressive   of Champagne Lanson!”
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