Page 8 - Travel Markets Insider October 2021 Final

INSIDER

New Experience Arena at Moodie Davitt Virtual Travel Retail Expo

The Moodie Davitt Virtual Travel Lindt & Sprüngli: Travel the world with The Dalmore Ensemble Collection —
Retail Expo, beginning on October 11, Lindt Chocolate Tuesday, October 12, A Multi-Sensory Virtual Experience
will feature 25 engagement sessions in the 07:00 GMT | 14:00 SGT | 03:00 EST Thursday, October 14 11:00 GMT | 18:00
new-look Experience Arena from 20 brands Audiences will experience a (virtual) SGT | 07:00 EST
(five brands have 2 sessions) in one of the day in the life of a Lindt Maître Chocolatier Whyte & Mackay is inviting Expo
event’s most exciting components. Confectionery company Lindt & attendees to experience a ‘symphony of
Dynamic and interactive digital Sprüngli invites Expo attendees to virtually sensations’ at The Dalmore Ensemble
sessions can be viewed live or ‘on experience a day in the life of a Lindt Collection Virtual Experience. Audiences
demand’. The Experience Arena will also Maître Chocolatier, who is responsible will see, hear and enjoy the new line by
host several virtual lounges for networking for creating the company’s confectionery joining Global Single Malt Specialist
and serve as a platform to launch, promote products. The Lindt Maître Chocolatier Stephen Martin, as he reveals the latest
and educate visitors about products and will give visitors an inside look into how travel retail exclusive collection from
services through virtual masterclasses, each Lindt chocolate is created. He will The Dalmore Distillery. The three new,
tastings and live demonstrations. take audiences on a trip around the world beautifully orchestrated Single Malts
These 30-minute pre-recorded or and share inspirations behind typical sweet are presented with bespoke music and
live segments will be streamed to a global surprises from different regions, using art commissioned from award-winning
audience. Lindt Chocolates. creatives, offering an uplifting, multi-
A sample of the presenters include: sensory feast for the senses.
Fekkai: Discover Fekkai Clean
Spark Group of Companies: Activations Sustainable Hair Care & Styling Ahmad Tea – Tea Discovery Experience
in a New Retail Era – Designing a New Tuesday, October 12, 11:00 GMT| 18:00 Thursday, October 14 13:00 GMT | 20:00
Promotional Framework Tuesday, SGT | 07:00 EST SGT | 09:00 EST
October, 12 04:00 GMT | 1:00 SGT | 00:00 Fekkai, one of the world’s first Ahmad Tea Head of Global Marketing
EST sustainable, professional salon brands Tracey Wakelin, Ahmad Tea Senior Tea
How can brands and retailers best to deliver high-performance haircare, Taster Dominic Marriott and Cambridge
prepare for a new in-store and in-person will be hosting a virtual Q&A with its Tea Consultant Joyce Maina will be sharing
sales and promotional experience while Founder Frédéric Fekkai. Attendees are the company’s love of extraordinary tea
managing costs? What supports are needed invited to discover the world of Fekkai with an immersive and interactive virtual
for operational efficiency, effectiveness, and learn about its salon-tested collections Tea Discovery Experience. Attendees will
and accountability all while keeping and its mission to help make the beauty be able to explore Ahmad Tea’s wonderful
consumer behavior front and center? industry cleaner and more sustainable, selection of quality teas in this intimate
This webinar, led by Spark Founder and one bottle at a time. Fekkai will be joined tasting experience. The session draws upon
President Heidi Van Roon, will outline a by Commercial Officer Crystal Wood and four generations of expertise to seek out the
new framework that serves the retailer, the Head of Business Development Courtney world’s finest tea gardens. It aims to inspire
brand, the staff, and the consumer with a Bostick. tea drinkers everywhere with Ahmad Tea’s
focus on sales in the retail landscape. passion, dedication to quality, commitment
to community and the environment, and
Go to https://virtualtrexpo.com/experience-arena-agenda/ to see the full Experience ceaseless exploration of new flavors and
Arena sessions. blends.

October 2021 8