Page 44 - TFWA World Exhibit 2022 Special Edition
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INSIDER
Brazilian Style: Kate Spade
Essence Corp. partnered with Cellshop Duty Free on the Brazilian border with an exuberant launch for the new Kate Spade New
York fragrance. Known for its bright colors and whimsical designs, the brand took over the store with an explosion of pink installations
and a stunning video wall.
Mexico: Montblanc Legend
Red
Ten years after launching the
first Montblanc Legend, Montblanc’s
unstoppable Legend fragrance franchise
adds a new winner for 2022 with Legend
Red. The latest edition is presented in a
bottle that echoes the iconic Montblanc
Meisterstück writing instrument with its
intense signature lacquered surface. The
stores throughout the Mexico Free Zone
played homage to this “legend” for Father’s
Day.
Panama: Versace Dylan Turquoise
Inspired by an escape to the distant islands, Versace’s Dylan Turquoise Pour Femme is the youthful, fresh and sensual new edition of
Versace’s classic Dylan Blue. Dylan Turquoise was featured in Motta’s Attenza Duty Free stores in Panama in March.
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