Page 46 - TFWA World Exhibit 2022 Special Edition

INSIDER

Lolita Lempicka relaunches in the Americas

Lolita Lempicka, the iconic fragrance August. The Rouge launch includes Grand
brand known for its objet d’art poison Cayman, St Thomas, St Croix, St Maarten,
apple shaped bottle, has returned to the and Grenada.
Americas. Raymond Kattoura of Rouge is
Reformulated to be vegan, the Lolita optimistic about the success of the
Lempicka fragrances feature eco-friendly relaunch.
packaging while adhering to cruelty-free “Lolita Lempicka is a name loved
principles. and supported in the region and back with
This year the brand plans to a stronger branding, now being Vegan. It
expand its retail footprint by increasing has been an instant success.”
distribution with major U.S. full price To set a meeting in Cannes or
retailers, both in-store and online. It is Miami, please contact Katherine Sleipnes
also being re-launched in Travel Retail of light. It features a unique bouquet of at 1-954-557-8638 or katherine@
Americas through Harbour Beauty licorice flowers with sensual notes of harbourbeautyinternational.com
International. anise and violet.
Today with Le Parfum, the iconic, “The 2023 Marketing plan that
timeless, and original bestseller makes is being released for Cannes includes
its great comeback. The fragrance is limited editions of Le Parfum and Mon
a gourmet and ultra-sensual licorice Premier Parfum for collectors and loyal
accord sublimated by surprising notes of consumers. It also includes a variety of
anise and Amarena cherry, voluptuously sets and gifts that Lolita Lempicka has
accompanied by a cloud of musks. always been famous for,” says Katherine
Lolita Lempicka also introduced Sleipnes, Director of Sales for Travel
Mon Premier Parfum, a modern and Retail Americas at Harbour Beauty
contemporary fragrance for younger International.
consumers. The precious bottle was Sleipnes reports that the relaunch got
designed like a jewel: an apple faceted a strong start by being listed in 14 doors
like a gemstone and magnified by splinters with Rouge Duty Free in the Caribbean in

IBBI brings ICONIC London to TRA this fall

International Brand Builders Inc. is formulas and luxe gold packaging, ICONIC
launching ICONIC London in Travel Retail London has a strong following from
Americas this November. professional makeup artists, celebrities, and
The initial launch will focus on thirty influencers and 2 million combined social
cruise ships, (including the new CCL followers.
Celebration), ten Caribbean doors and Star products in the ICONIC London
five locations in Argentina/Uruguay, with makeup portfolio start with the best-selling
further roll outs planned for first quarter Illuminator and Prep-Set-Glow and its
2023 that tie into the domestic launches in hybrid skincare/makeup heroes include
the Latin American region. Radiance Booster (dewy skin tint with
The ICONIC London Travel Retail hydrating properties) and Lip Plumping
assortment includes the top selling products Glosses.
as well as TR exclusive sets, housed in the Prices range from $26-$62 and all the
exclusive TR gondola that highlights the products are Vegan and Cruelty Free.
brand’s “Glow-Tan” message. and Ulta in the U.S. and Canada, the For more information please
UK-based ICONIC London is a six-year-old brand will be expanding into contact Katherine Sleipnes -katherine@
beauty brand that is best known for its LATAM as well as Travel Retail Americas internationalbrandbuilders.com
glow-giving products. through IBBI. or Ivana Berg Simiz -ivana@
After successful launches in Sephora With its innovative and unique internationalbrandbuilders.com

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