Page 50 - TFWA World Exhibit 2022 Special Edition

INSIDER

Reba Americas launches fragrances from super-stars
Maluma and Billie Eilish

Miami-based fragrance distribution within hours, said Reba Americas founder,
company Reba Americas has added another Orlando Bajos, who represents the brand in
super star fragrance collection to its stable the Caribbean, Central and South America
of brands following the launch this summer and travel retail.
of Royalty by Maluma – The King and Multi-award winning Billis Eilish
Queen Collection. has more than 220 million social media
Maluma is the stage name of followers and just became the youngest
Colombian singer Juan Luis Londoño triple crowned winner in an award season,
Arlas – Latin Grammy Award winner and racking up an Oscar, Grammy and Golden
the leading male artist on Instagram with Collection offers Jade for Her EDP, a fruity Globe for her James Bond theme “No Time
60 million followers. His official YouTube/ floral chypre, representing tranquility and to Die.”
VEVO channel has garnered over 9 billion wisdom; and Amethyst for Her EDP, an
views, says the company. ambery gourmand, representing trust and
The fragrance collection, which good nature.
consists of four scents for men and women, The super star himself fronts the
is described as a “modern, luxury fragrance campaign visuals.
brand that transforms everyday routines In April, Reba Americas launched
into royal experiences.” eilish, the debut fragrance from super-star
Each fragrance represents a different singer and activist Billie Eilish.
gemstone. The two masculine selections Created in partnership with Parlux,
are: Onyx for Him EDP, a fougere ambery eilish is a warm amber gourmand, featuring
woody scent which is said to represent notes of sugared petals, accented by juicy
protection and strength; and Garnet for mandarin and red berries, with a heart of Award-winning Lendava
Him EDP, a fougere woody, said to impart soft spices, rich cocoa and creamy vanilla,
prosperity and abundance. and dry down of warm musks, tonka bean skincare expands product
For women, the Royalty by Maluma and sleek woods. line
eilish is vegan, cruelty-free, and made
with clean ingredients. Lendava, the no-nonsense, science-
The bottle, gilded in amber bronze, backed, skincare line that launched last
was inspired by the chest, neck and year from engineer/beauty expert Priscila
collarbone, representing Eilish’s body Fadul, has brought home its first award.
positivity activism. Lendava’s all-in-one Good Morning day
The fragrance debuted direct- cream was named a finalist in CertClean’s
to-consumer in November 2021 at 2022 Clean Beauty Awards in the Face
BillieEilishFragrances.com, and sold out Cream category. The Toronto, Canada-
based awards celebrate the best performing
clean beauty products made without
Tairo honors BAs with an early Christmas harmful ingredients.
Lendava also expanded the product
line with several new specific products,
Miami-based fragrance company gratitude,” commented Fatima Nelson, each with the microbe-friendly, ph
Tairo International displayed its gratitude Tairo Director of Marketing. balanced attributes of the original products,
to its Beauty Advisors across the Caribbean the Good Morning and Good Night face
and Mexico by showering them with gift creams, both in refillable packaging.
bags filled with goodies as a token of Filling out the Lendava line are:
appreciation. Handsome, a luxurious SPF 30 super-
“Xmas Came Early” is a program hydrating hand cream; Barefaced, everyday
Tairo instituted to thank the BAs for their cleanser that does not strip the skin of its
support throughout the year. It has now natural oils; Body Care, with retinols and
become a tradition. high-quality anti-oxidants, and Mom, a
This year, the Tairo marketing team powerful, effective treatment to rebuild
and office staff prepared over 600 gifts for elasticity, hydration and promote collagen
the annual event. production for pregnant women/new
“We believe that our Beauty Advisors mothers.
are the cornerstone of our success, and The team from ARI Caribbean showing their For more information, please contact
Xmas Came Early gift bags from Tairo.
we take any chance to show them our priscila@shoplendava.com

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