Page 24 - TMI Special 10-11 2020 FlipBookv2

INSIDER

SeaTrade goes virtual for 2020 and focuses on health, safety,

sustainability and optimism

One of the biggest items of news be maintained; physical distancing in processes that direct it. The industry is also
that that came out of the 2020 SeaTrade terminals, on board ships, on private an advocate to helping develop these rules
Cruise Virtual Experience that began on islands and during excursions; and air and implement them.
Oct. 5, was the announcement by Cruise management and ventilation strategies, 2. The cruise industry is firmly focused
Lines International Association President among others. on achieving real environmental benefits
and CEO Kelly Craighead that all of the “Testing is an important initial step and making enormous investments in
organization’s members worldwide had in our multi-layered approach to assure environmental advances.
agreed to 100% testing of passengers and the health and safety of passengers,” she 3. The industry has extraordinary people
crew for COVID-19 prior to embarkation. said. CLIA is also continuing it focus on with crew that are dedicated and highly
CLIA members account for 95% of global sustainability. Craighead noted that the trained, capable. They are the face of the
cruise capacity. industry is investing $23.5 billion in new industry and the source of the hospitality
Speaking at her introduction of the ship technology and will be introducing 25 that makes cruising such an exceptional
annual State of the Industry conference on LNG-powered ships. experience.
Oct. 6, Craighead said that the commitment Last year the cruise industry’s global 4. Cruising has passionate and dedicated
applies to all ships with a capacity of at output was $150 billion contributing to customers; leagues of devoted cruise fans
least 250 people and are subject to the U.S. local economies around the world, but who support the industry around the world
no-sail order still in effect from the Centers the industry went to zero passengers give it confidence in the long term future.
for Disease Control and Prevention. and zero sailings almost overnight when They are also a genuine part of the cruise
At the end of September CLIA had the pandemic hit. While there are no experience.
announced a set of far-reaching mandatory simple answers, Craighead says that the 5. The cruise industry puts people first
health protocols as part of a phased in, resumption of limited sailings in Europe is in everything it does. People are the
highly controlled resumption of cruise giving cruise lines confidence for recovery. first priority in health and safety, the
operations in the Americas. Craighead’s She then enumerated five core first priority in training, first priority in
SeaTrade announcement expanded the strengths that the industry already achieving social and economic benefits for
protocols, which also called for mandatory encompasses that will direct recovery and communities around the world. This is the
mask-wearing by all passengers and crew restore confidence in the future: reason cruising can deliver an extraordinary
aboard ship and during shore excursions, 1. The cruise industry is regulated and and unforgettable experience, she said.
whenever physical distancing cannot dedicated to upholding the laws and Craighead’s optimism was carried

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