Page 49 - The Summit of the Americas 2021

INSIDER

Geoghegan says he has duty free in his presence. We need to complete the of 5, 3 and 2 year old Latin American and
blood and he tries to support the industry in geographies of the key duty free locations. Caribbean Golden Rums.
any way he can, whether through serving This year’s goal is to finalize North and MOB33 has “added a splash of the
on committees, supporting charities, or South America. We know the operators, infamous Jamaican funk to the blend of
attending events. but to date we have not had people in the Dominican Republic and Venezuelan
“I think we at Duty Free Global are territories. Our intention is to square that Rums and have fused these, for a light,
sincerely duty free people. We really do circle. Spanish style, with the vivid flavors and
have the channel in our DNA. My father “We want to give the best service to character of Rum from Barbados,” says the
was the very first employee of Aer Rianta our brand partners. We can be both global company.
International Business Development,” he and niche at the same time. Even though Last September, Duty Free Global
says. we deal with the global operators our sales added Death’s Door Gin and House of
“Understanding people and director Nathalie Roelands knows the Somrus to its spirits portfolio.
understanding cultures is something that we difference between what Dufry does in Death’s Door Gin is an award winning
pride ourselves in. As far as I am concerned Europe and what Dufry does in Brazil.” American-made Gin made using only three
good people are good people. For me it is botanicals: Juniper, Coriander and Fennel.
all family values, be it the duty free family Virtual Summit of the Americas ‘Inspired by India, made for the
or your own family. It’s not about building Following its successful Platinum world’, rum-based cream liqueur Somrus is
empires. It’s about building networks. And sponsorship of October’s Virtual Travel made with real dairy cream and 5x distilled
the network will not come to you. You need Retail Expo, Duty Free Global is a Gold handcrafted rum. At the Virtual Summit of
to come to the network.” sponsor for the Virtual Summit of the the Americas, Geoghegan says House of
Geoghegan’s networks now stretch Americas. Somrus is sponsoring the Virtual Coffee
throughout the world and he plans for more The company will be showcasing its breaks, bringing participants on a coffee
growth this year. spirits portfolio focusing on six brands: the culture trip across the Americas with the
“I called the company Duty Free new MOB33 Gold Heist Premium Rum, Sadekar sisters, now well-known from
Global because I didn’t want to be a Beau Joie Champagne, Gunpowder Irish the Virtual Travel Retail Expo last year.
regional player. I will try my best to find an Gin, House of Somrus, Death’s Door Gin, The Somrus Coffee Breaks will offer golf
appropriate assortment or portfolio that will and RumChata. tips and style advice to Expo visitors in
work for each culture. It will not be one Duty Free Global signed an agreement between Knowledge Hub sessions.
size fits all. Some things translate globally, with Legacy Brands last month to launch “Somrus Coffee is already really
but some things don’t.” MOB33 Gold Heist rum into the global popping. They’ve taken on a very
He notes that the company currently duty free markets. The new rum is a blend experienced team to build that business,”
has team members based in Switzerland, says Geoghegan. “Gunpowder Gin is on
Belgium, the UK, Hong Kong and four in fire in the U.S. It is the fifth fastest growing
Ireland. The goal this year is to expand the ultra-premium gin in the U.S. according
company’s expertise in the Americas. to Nielson data. It’s a player. Beau Joie
“For every brand partner we can speak Champagne, based in Las Vegas, is on fire
to the decision makers regionally. My short for us as well.”
term goal is to fill the gap in North and To end off the Virtual Summit of the
South America. We are very happy with Americas, Duty Free Global is sponsoring
our European, Middle East, and AsiaPAC a Virtual Club Americas on 5 pm Thursday
April 8 in the Engagement Lounge.

Duty Free Global is featuring Gunpowder Irish Gin, Beau Joie Champagne, and RumChata at its Gold booth at the Virtual Summit of the Americas.

49 April 2021 The Virtual Summit of the Americas Issue