Page 48 - TFWA World Exhibition and Conference 2025

INSIDER

KAOS by TOUS Halloween MY WORLD
TOUS, inspired by the iconic KAOS design, has created Halloween captures the dynamic fusion of nature and
an eau de parfum that is playful and elegant. The KAOS cosmopolitan life in its new masculine Eau de Parfum, MY
pattern—celebrated for its abstract shapes and vibrant colors— WORLD.
has become a symbol of creativity within the brand’s universe, MY WORLD is created around three olfactive universes: a
says the company. This visually dynamic design has starred in spicy cardamom, bergamot, and ginger top; an aromatic floral heart
TOUS’ best-selling collections, and now it takes on a new form with Juniper, orange blossom, sage and black pepper; and a base of
in a fragrance that captures the essence of spontaneity, energy, warm woods featuring cashmeran, vetiver and praline.
and playful sophistication. The packing features an eclipse and the modern faceted bottle
KAOS by TOUS is an ultra-feminine floral, fruity, woody uses angular architectural lines and soft smoky tones to hint at the
fragrance with notes of bergamot at the top, a heart of Sambac vigorous strength of a man who is eager to explore the world, says
jasmine, and a base of white woods. the company.
The PinKaos colored-bottle, with clean, straight lines, The lead silver-gray color of the cap heightens the design
gives the spotlight to the iconic TOUS design. The packaging of this new pillar. Its circular shape is a nod to the eclipse, the
emulates the rounded KAOS shapes present on the bottle, and emblematic insignia of the brand’s logo that connects with the
the black logo stands out on the PinKaos color, while the TOUS masculinity of a modern urban man.
logo stands out on the embossed cap.

New Perfect Marc Jacobs Absolute builds on theme of
self-affirmation

Coty has released the next chapter burgundy bow.
in its Marc Jacobs Perfect franchise with The outer packaging is an ode to
Perfect Marc Jacobs Absolute. vintage perfume boxes, and features
Inspired by Marc Jacobs’ love of illustrations by New York-based artist
giving classic elements a twist, the new Jacky Blue. The dark burgundy, silver
fragrance “elevates the Perfect” journey and gold tones adorning the packaging
with a more intense, ultra-concentrated embellish the charm illustrations in
juice and opulent packaging, still building metallic and glitter codes.
on the concept of self-affirmation. The theme of Perfect Marc
Perfect Absolute is a luxurious, Jacobs Absolute continues to celebrate
concentrated take on the original Eau de empowerment, positive affirmation and
Parfum, with carmelized fig, jasmine and a believing in yourself.
rich amber accord. The Marc Jacobs fragrances are
The Perfect bottle, in deep burgundy represented in the Caribbean and Mexico
glass, features a metallic cap and glitter Duty Free by Tairo International. Perfect
finish, combined with whimsical charms Absolute launched in global travel retail in
chosen by Marc Jacobs himself, and a September.

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