Page 50 - TFWA World Exhibition and Conference 2025

INSIDER

International Luxe Brands expands into duty free

Miami-based specialty fragrance One stop solution
house International Luxe Brands (ILB) ILB offers a one stop solution to
is expanding its boutique distribution perfumes and cosmetics brands looking for
business in North and South America and a route to market across retail, e-commerce,
making a strong entry into travel retail. and travel retail channels in the Americas.
As the regional distributors for the Its dedicated sales & marketing team
Atyab Al Marshoud range of fragrances, ensures that each brand retains its unique
ILB has already established solid identity and targeted positioning.
relationships with premium retailers, The company optimizes distribution
specialty stores, and high-end e-commerce using sales and performance analytics and
platforms, reports Managing Director Joel an efficient supply chain.
Lakatos. “Our streamlined logistics ensure
“In our next stage of expansion, we optimal stock levels and fast market
are targeting duty free store operators delivery. We have 15,000 sq meters of
throughout the Americas, especially those warehousing in Miami and this month we
that are looking to expand their fragrance Joel Lakatos, ILB managing director will have our own inbond warehousing,
assortment and looking to satisfy the needs which allows us to give even better service
of a carefully targeted consumer,” Lakatos Paso Canoas in Panama and with Ultra to our international customers,” says
tells TMI. Beauty Department Store in Panama City. Lakatos.
Boasting Middle East origins, but “We are seeing on social media that “Our objective is to ship all orders
using their own production facilities there is a lot of interest in our brands in within 72 hours. Almost all our duty free
in France for several years, Atyab Al Brazil, Paraguay and Argentina and are customers consolidate shipments in Miami,
Marshoud is perfectly positioned to really pleased to note early sales before our and we can now deliver from our inbond
capitalize on the growing interest in Middle activations programs are properly in place,” warehouse to their freight forwarder in an
Eastern fragrances taking place throughout says Lakatos. efficient and timely manner.”
the Americas today. ILB is heavily involved with in-store
“At the moment Atyab Al Marshoud activations, influencer partnerships, and Tailor Made Expansion
is our biggest supplier. They are a strong digital marketing initiatives to boost brand ILB is planning to add to its portfolio
player in the premium fragrance market, awareness. over the next few months and expects to
and we have been able to get the brand “Training and education of the sales announce new additions before the end of
message and the brand philosophy over staff is of tremendous importance, and we the year.
to sales staff in the various categories we are specialists in equipping retail staff with “We can support brands looking to
compete in. We will continue the same in-depth fragrance knowledge to enhance scale across new markets and channels
educational policy as we expand into customer experience,” says Lakatos, who such as Travel Retail and Duty Free,
border and airport stores and roll out in brings over 20 years of experience in traditional perfumeries, and e-commerce
travel retail,” says Lakatos. perfume, cosmetics, and spirits, managing platforms. We can collaborate with partners
The fragrance range has already been brands like Dyson, Dolce & Gabbana, in all the Americas or just fragments of it.
listed with Cellshop Duty Free in Paraguay Clinique, and Baron Philippe de Rothschild We can design a tailor made plan for each
and Brazil, with Jerusalem Duty Free in to his role at ILB. of our partners and we can provide all the
support services they need,” he concludes.

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