Page 30 - TFWA World Exhibit 2023 Special Edition

INSIDER

Rouge Duty Free: Redefining Success and Expansion in the Caribbean

Rouge Duty Free has emerged as a
formidable player in the Caribbean duty
free market, marking its journey with an
impressive network of 20 points of sale
across the region. With a presence in
Grenada, St. Martin, St. Maarten, Grand
Cayman, St. Thomas, St. Croix, Tulum, and
St. Barth, Rouge has undoubtedly become
the new face of the Caribbean duty free
shopping experience.
Rouge’s strategic choice of locations
in popular Caribbean destinations has
allowed it to tap into the tourism market
effectively,” explains Raymond Kattoura,
whose company Duty Free and Travel The beautiful Maison Rouge in the historic district of downtown
Retail Group manages the business for Christiansted, St. Croix offers top luxury shopping.
Rouge in the Caribbean. “Our stores
offer a diverse and exclusive product “We prioritize customer satisfaction, encompass seven shops that will include
range, providing travelers with a unique offering exceptional service and Sunglasses, Tobacco, Liquor, Fashion,
shopping experience at duty free prices. personalized recommendations, and our Handbags, Beauty and more.
Rouge stores are known for their elegant staff members undergo rigorous training “The project will be ready by January/
and inviting store layouts, creating a to ensure they provide knowledgeable and February 2024 in a luxury park with
sophisticated shopping atmosphere. And friendly shopping experience.” restaurants, cafés and a prestigious country
our collaborations with globally renowned Rouge Duty Free’s journey from club,” Kattoura tells TMI.
brands make the Rouge stores a go-to a newcomer to a major player in the “Our knowledge and experience of the
destination for luxury goods. Caribbean duty free market is nothing region have helped make Rouge one of the
“But more than that, Rouge actively short of remarkable. Its strategic approach, largest duty free operators in the Caribbean,
engages with local communities, commitment to customer satisfaction, and tapping and controlling markets like no
contributing to their economies, fostering dedication to innovation have made Rouge one did before,” he continues. “Catering to
goodwill, and providing employment the new face of duty free shopping in the visitors but concentrating on the emerging
opportunities to locals, which fosters Caribbean. local market gives us an upper hand and
a sense of community. In most of our This year expansion will be very facilitates our growth.”
locations, the Rouge stores have become special for Rouge Duty Free, as it launches Kattoura says that it is now time to
a leading retail option for the local its Luxury District in Grenada’s world- open second and third stores on most of
population as well as tourists,” Kattoura famous Port Louis Marina, at the Silver the islands where they operate, in order to
continues. Sands complex. The Luxury District will reach their clients and better serve them.
“We are also adding several categories
this year. We will be personalizing several
brands in Grand Cayman, St. Croix
and Grenada. And of course, our most
prestigious plans will be on our Luxury
District Fashion Boutiques that will open
at Port Louis. We are negotiating with the
world’s top designers with shops at Miami
Fashion District and St. Barth, and brands
that fit in this Luxury Mega Yacht Marina.”
With this project, Rouge will reach
its target of 27 shops three years ahead of
schedule. Rouge expansion will continue
with new openings in 2024 and 2025 in
Grand Cayman, St Croix, and St Thomas.

Rouge Duty Free will be opening seven new shops (shown in purple) in the Silver Sands
project at the Port Louis Mega-Yacht Marina in Grenada.

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