Page 25 - TFWA World Exhibit 2023 Special Edition

INSIDER

Starboard – Onboard Media joint venture charts a course to preserve
Alaska’s heritage & make a meaningful impact on the local economy

Starboard Cruise Services and
Onboard Media, sister companies under
LVMH Moët Hennessy Louis Vuitton,
celebrate a cruising season marked by
exceptional cultural enrichment and
community support.
Building on Onboard Media’s
successful 2022 first-at-sea initiative with
various Alaskan organizations, Starboard
placed a spotlight on bolstering the local
economy and culture through curated,
Alaskan-made mementos and vital
partnerships with resident artisans across
multiple cruise line partners.
“Onboard Media’s groundwork paved
the path for our successful joint venture to
preserve Alaska’s heritage and invigorate
trade through bespoke retail programs,” In-store merchandise displays of Made in Alaska products.
says Lisa Bauer, President and CEO of
Starboard Cruise Services. “This initiative assortments, made a meaningful impact on products. Exclusive offerings from first-
emphasizes the significant value we create the Alaskan economy. This cruising season at-sea brands, Chugach Chocolates and
for not only our cruise partners and guests was a testament to the remarkable synergy Prince William Sound Salt Co., showcased
but also port communities.” between Starboard and Onboard Media and ingredients sourced nearby, providing an
Onboard Media spotlighted local how seamlessly our offerings intertwine edible journey into the heart of Alaska’s
businesses and the destination’s unique and enhance one another,” said Jeffrey flavors. Beyond culinary delights, other
offerings for its cruise partners through a Meister, General Manager of Onboard sea debuts include Bering Sea Designs,
diverse range of multimedia programming Media. signifying “The Spirit of Alaska,” offering
touchpoints. Adding an extra layer distinctive pieces that pay homage to native
of authenticity to the cruise vacation, Alaskan Essence crafts and Alaskan Reflections enriching
Starboard elevated onboard offerings by With categories such as jewelry, gifts, the voyage with handmade souvenirs.
procuring artisanal products onboard its books, food items, and body care, guests “We’re a small chocolate business
various cruise line partners. were treated to an immersive encounter utilizing local flavors in a state with one of
“Our informative and engaging with craftsmanship and tradition through a the smallest populations, the largest in land
touchpoints, coupled with Starboard’s meticulously curated selection of regional area (more than twice the size of Texas),
and challenging transportation. Having our
products on [cruise] ships to all reaches of
the state [has been] crucially important,”
said Ryan Wiswesser, CEO of Chugach
Chocolates.
Crafting an immersive experience
that thoughtfully engaged every sense,
guests were captivated by the region’s
breathtaking nature and wildlife
captured by Mark Kelley’s photography.
Simultaneously, their taste buds were
tantalized by Alaska Seafood Company,
Inc.’s wild caught, sustainable delicacies
and the natural scents of Denali Soaps
creatively encapsulated the spirit of the
land.
As the season comes to an end, the
collaboration between Starboard and
Onboard Media serves as a quintessential
partnership, showcasing respect to
local customs, while improving guest
Onboard Media’s new Alaska Programming highlights the destination’s unique local experiences, and boosting a region’s
offerings and authenticity. economy.

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