Page 26 - Special Issue Asutil Conference 2025

INSIDER

Avolta opens new duty free border store in Fray Bentos, Uruguay

Swiss-based travel retail operator premises vacated by the former incumbent, The store in Fray Bentos is the second
Avolta has opened a new 500 sqm duty Darok. non-airport store for Avolta in Latin
free store in Fray Bentos in Uruguay. The The larger size of the new store has America – in August 2019, the company
duty free shop is located in the recently allowed Avolta to increase the selection opened an 850 sqm store in the Brazilian
completed Immigration and Customs Post of products it offers. In addition to the top border town of Uruguaiana, next to the
in Fray Bentos, adjacent to the Libertador selling categories perfumes, cosmetics, Argentine town of Paso de los Libres.
General San Martin International Bridge drinks, and tobacco, Avolta will be able
that links the Uruguayan town with the to extend the range of confectionery and
Argentine town of Gualeguaychú. foodstuffs, and offer electronics, clothing,
Fray Bentos is situated 280 km toys, watches, and souvenirs.
from Buenos Aires and 310 km from Avolta already operates departures
Montevideo. and arrivals duty free shops in airports in
Avolta won the tender to operate Argentina, Brazil, Chile, Uruguay, Ecuador,
the store in March last year and has been and Colombia as well as duty-paid stores in
operating in a small temporary store in several Brazilian airports.

Brazil launches new tourism experiences platform

The Brazilian Tourist Board, in they’re best suited for, through commercial
partnership with Sebrae Nacional, has intelligence.”
launched the “Feel Brasil project,” a “We want to showcase tourism
new platform featuring the top iconic experiences from across the country. With
destinations across the country. this, we’re positioning Brazil as a diverse
Feel Brasil is a curated selection of destination – whether it’s nature tourism,
101 experiences in all 27 Brazilian states. indigenous community experiences, or sun
The program aims to increase average and beach tourism,” said Sebrae Nacional
tourist spending and diversify tourism President, Décio Lima.
destinations, says Embratur President, The goal of Feel Brasil is to expand
Marcelo Freixo. About 70% of the featured visibility in global markets targeting a
“With the success of Feel Brasil experiences are small enterprises; 59% qualified international audience. To support
the country gains more international are led by women, and over 80% involve this, Embratur is providing several tools for
competitiveness by attracting tourists inclusive teams and a commitment to social promotion of these experiences, including
looking for unique and sustainable and environmental sustainability. digital content, webinars and business
experiences. Bruno Reis, Director of International meetings, as well as press trips and ad
“At the same time, we’re promoting Marketing, Business and Sustainability campaigns.
development and encouraging job and at Embratur, said: “We don’t just want The program will roll out in stages
income generation for local communities,” to map them, we want to nurture these until the end of 2025. See the website here:
he added. experiences, understanding which markets https://feel.visitbrasil.com/en/

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