Page 10 - IMPACT BOOKLET V3

THE GREEK TRIANGLE *

HEAD: Rational Thoughts / Concepts
The rational dimension, appealing to reason, theory, thoughts, logic (left brain)

HEART: Emotion
The subjective dimension, appealing to imagination, senses (right brain)

BODY: Action
The concrete dimension, appealing to experience, facts, actions (right + left brain)

HEAD
Rational thoughts

BODY HEART
Actions PERSUASION Emotion

THE PERSUASIVE AND CONVINCING ARGUMENT RELIES ON ALL

THREE DIMENSIONS TO BE EFFECTIVE.
CONCEPTUAL / EMOTIONAL / FACTUAL

* From Greek philosophers: Aristotle, Demosthenes, Lucien, Lysias, Plato.

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