Page 34 - PR Communication Age - JULY 2016
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"World's biggest concerns are global      The draft policy, which comes 15 years      buttons will have to be installed on
warming and terrorism... the holier       since the National Policy for the Em­       seats reserved for women.
than thou attitude apparently is be­      powerment of Women was formulated
hind them," Modi said addressing the      in 2001, focuses on reproductive rights     "In light of the unfortunate Nirbhaya
valedictory session of the three­day      of women by regulating surrogacy and        incident, we have decided to make it
international conference on "Living the   shifting the onus of family planning        mandatory for public transport buses
Right Way" on the sidelines of            from female to male sterilisation.          to install these devices. The final noti­
Simhastha­Kumbh mela.                                                                 fication will be out on June 2. These
                                          Criminal defamation                         should be fitted in the buses at facto­
25 railway stations to have               doesn't affect the freedom                  ries itself," road transport minister
food for children                         of expression                               Nitin Gadkari said. Women and child
                                                                                      welfare minister Maneka Gandhi wel­
Railways will now provide baby food at    The Supreme Court verdict upholding         comed the initiative.
stations and items popular with chil­     the provisions of the Indian Penal Code
dren, like burgers, during train rides.   that make defamation a criminal of­         These devices have been fixed in 10
                                          fence is retrograde and out of tune         luxury buses and another 10 ordinary
Under the scheme named Janani             with the times. Many countries, includ­     ones as part of the scheme. The trans­
Sewa, the transporter will ensure the     ing neighbouring Sri Lanka, have            port ministry has provided Rs 12 crore
availability of essential items like hot  decriminalised defamation, which            for installation of these items in 2,400
milk, water and baby food items at        should be a civil offence alone.            RSRTC buses.
railway stations.
                                          The court has unfortunately accepted        India ranks 70th on 'Good
Railways minister Suresh Prabhu said      the self­serving argument by the Cen­       Country' index, Sweden
the initiative was taken up after he      tre that criminal defamation does not       first
received a complaint from a woman         have a chilling, inhibiting effect on the
regarding the unavailability of milk and  freedom of expression. In fact, there       Sweden has been voted as the best
baby food for her child at the railway    is enough anecdotal evidence that its       country in the world when it comes to
premises.                                 existence on the statute book leads to      serving the interests of its people and
                                          self­censorship, and that it is often       contributing to the common good of
The facility is being introduced at over  used to stifle legitimate criticism. In     humanity while India figured low at
25 stations, including New Delhi,         the Indian context, criminal defama­        70th position on a list of 163 nations.
Mumbai Central, Howrah, Chennai,          tion is not generally a dispute between
Nagpur, Pune, and Lucknow.                two individuals. It is invariably a shield  According to the 'Good Country' 2015
                                          for public servants, political leaders,     index which seeks to measure how
Policy focuses on women's                 corporations, and institutions against      countries contribute to the global
rights                                    critical scrutiny as well as questions      good, Sweden, relative to the size of
                                          from the media and citizens.                its economy, does more "good" and
The women and child development                                                       less harm than any other country.
ministry (WCD) has reset the narrative    In =Bus GPS, panic button
on women's rights in India by focusing    to be must: Gadkari                         The top 10 best countries included
on women's reproductive rights, redis­                                                Sweden, Denmark, the Netherlands,
tribution of gender roles and the rec­    Soon it will be mandatory for all bus       the UK, Germany, Finland, Canada,
ognition of the rights of single women    manufacturers to fit CCTV cameras,          France, Austria, and New Zealand,
in its draft National Policy for Women,   GPS and emergency buttons in their          whereas Libya was ranked as the least
2016.                                     vehicles for the safety of women. Panic     "good" country in the world. India fig­

"You can tell the ideals of a nation by its advertisements."

34 PR COMMUNICATION AGE July 2016
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